Editorial hero layout
The homepage opens with product-led visuals and cleaner spacing, instead of the previous dense dark landing page treatment.
Handcrafted luxury, boutique presentation
Inspired by the visual rhythm of charleschocolates.com, this homepage uses warmer neutrals, editorial spacing, hero-led storytelling, a newsletter offer band, and a cleaner boutique storefront feel.
What changed
The homepage opens with product-led visuals and cleaner spacing, instead of the previous dense dark landing page treatment.
The structure now follows a boutique retail rhythm: hero, newsletter, best sellers, collections, editorial block, press, reviews, and legacy messaging.
Your custom products, order form, payment methods, order CPTs, and newsletter handling stay connected behind the redesign.
Best sellers
Crunchy pistachio filling wrapped in silky chocolate for a dramatic first bite.
A gifting-ready assortment with glossy finishes and a celebratory feel.
Deep cocoa notes balanced with roasted nuts and a clean snap.
Soft dates, creamy layers, and a refined sweet finish.
Soft-centered chocolates built for rich, indulgent gifting moments.
An easy entry point into the collection with layered textures and bold flavor.
Explore our collections
Curated assortments made for elegant gifting and slow, memorable tasting.
Playful centerpieces for festive gifting, proposals, birthdays, and seasonal launches.
Layered bars with roasted nuts, pistachio, and textured fillings.
Boutique combinations that feel premium before the box is even opened.
Store analysis
From the live homepage, the strongest patterns are the rotating promo hero, the free chocolate bar newsletter offer, best-seller product rails, editorial quote blocks, and the "A Legacy of Quality" footer tone. This theme translates that structure into WordPress.
Press style trust block
The live site leads with promotional storytelling before product rails, which helps the store feel curated instead of crowded.
The free chocolate bar offer is a strong conversion hook, so the new theme keeps that mechanic visible and easy to trigger.
Collection-first grids and airy product cards help premium chocolate feel more gift-worthy and less like a generic catalog.
The reference footer leans into quality and heritage messaging, so the new theme ends with a similar confidence-driven brand section.
Customer reviews
The new storefront feels much more premium and gift-focused. The chocolates finally look like a boutique product line.
The lighter palette and editorial spacing make the products feel more expensive in a good way.
I like that the order system still works, but the homepage now feels closer to a modern chocolate brand website.
A legacy of quality
Direct order flow
The visual system is new, but the products, payment settings, order handling, and admin workflow stay connected to your existing custom setup.
Add products from the WordPress admin to power this section.